Founded in 2016, Create.The.Crisis is a 360 degree artist management company. Having spent a significant amount of time in the live music scene in Toronto, Founder, Sarah Devon Gardiner could see that while there are many talented musicians, the industry itself was in dire need of art administrators willing to wade through the paperwork and translate the magic of live performance into a well-promoted, saleable commodity.
Current services include: publicity, grant writing, festival applications, website and social media building.
The vision of Create.The.Crisis is not only to amplify a visible and audible presence for musicians who are ready to be heard but to foster a community of creativity, inspiration and growth. Create The Crisis believes that the key to supporting the music industry in Canada is to bring artists, bookers, radio hosts and producers together in order to learn, inspire and create a crisis for more art.
Create.The.Crisis works with up and coming as well as established artists. For more information see Services.
Sarah Devon Gardiner
...A little about me
I got my professional start working as the Program Assistant to the Major Gifts team at the Toronto General & Western Hospital Foundation in 2005 after having done two year undergrad at UfT. There, I was lucky enough to have some amazing experiences taking donors on tours of the OR suites and laboratories, learning the fundamental aspects of fundraising, as well as hone my relationship-buildings skills.
Following another year in philosophy at UfT I returned to Development at The Royal Conservatory of Music in 2008, merging my professional skillset with my passion for music. In the fall of 2009, we saw the grand opening of Koerner Hall and many of the wonderful performances that were booked for that season which include Chick Corea, Ravi Shankar and Sophie Milman, to name a few. While working there, I was able to connect Executive Director, Mervon Mehta with local artist Tyler Yarema who was subsequently hired for the tuning/hard hat concert.
Inspired by that experience, I began freelance work in artist management and promotion. In 2015, I began working under legendary publicist, Jane Harbury who bestowed industry wisdom from her 30 years of work as an independent publicist. Working with many Canadian artists from all genres, I was exposed to a multitude of inlets into exposure and networking for the artists. It was Jane who encouraged me to start my own publicity company and here we are today!